Privacy policy

Introduction

Welcome to the Godolphin privacy policy.

This privacy notice is provided in a layered format, so you can click through to the specific areas set out below. Alternatively, you can download a pdf version of the policy. Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice.

1. IMPORTANT INFORMATION AND WHO WE ARE
2. THE DATA WE COLLECT ABOUT YOU
3. HOW IS YOUR PERSONAL DATA COLLECTED
4. HOW WE USE YOUR PERSONAL DATA
5. DISCLOSURES OF YOUR PERSONAL DATA
6. INTERNATIONAL TRANSFERS
7. DATA SECURITY
8. DATA RETENTION
9. YOUR LEGAL RIGHTS
10. GLOSSARY
11. REGION SPECIFIC ADDENDA

1. Important information and who we are

Purpose of this privacy notice

Godolphin respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you either visit our website (regardless of where you visit it from) or interact with us in other ways and tells you about your privacy rights and how the law protects you.

This privacy notice aims to give you information on how Godolphin collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, purchase a product or service or take part in a competition.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements other notices and is not intended to override them.

Data Controller 
Godolphin’s interests are represented worldwide by a number of different companies registered within the geographical regions in which Godolphin operates. These Godolphin group companies are collectively referred as “Godolphin”, “we”, “our” or “us” in this privacy notice. As Godolphin is a global organisation, it operates across a number of jurisdictions and countries, both within and outside of the European Union. When you interact with us, the relevant group company that is providing services or delivering goods to you will be the controller of your personal data. For Club Godolphin, the data controller is our UK entity. We are committed to ensuring that your privacy is protected and that we comply with applicable data protection laws wherever we operate. Where local law requires stricter rules, the local rules override the global baseline.

Within the UK and the European Union:

• For the purposes of compliance with the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) and the UK GDPR (the retained UK law version of the GDPR) and any applicable data protection laws, a company incorporated in the United Kingdom, Godolphin Management Company Limited (“the Company”) is the Data Controller and responsible for your personal data and adhering to data protection and privacy laws within the UK and the European Union.

Other locations:

• If you interact with us from other locations and have questions or concerns about our use of your personal data, then you may contact your local Godolphin Company, or Godolphin Management Company Limited (whose contact details are listed at the end of this privacy notice).

Godolphin operates several websites to which this Privacy Notice applies and will be published on them.

We have appointed a Data Privacy Manager, who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the Data Privacy Manager using the details below.

Privacy Contact details

Data Privacy Manager
Godolphin Management Company Limited
Dalham Hall Stud
Duchess Drive
Newmarket
Suffolk
CB8 9HE
United Kingdom
Tel : +44 (0)1638 730070
Email : dataprivacy@godolphin.com

For the purposes of the EU General Data Protection Regulation (GDPR), we have designated the Irish Data Protection Commission as our Lead Supervisory Authority in the European Union. This authority will act as our primary point of contact for matters relating to cross border processing of personal data.

If you have any questions, concerns, or requests regarding your personal data, you may contact us directly at dataprivacy@godolphin.com or reach out to our Lead Supervisory Authority at: 6 Pembroke Row, Dublin 2, D02 X963, Ireland - https://www.dataprotection.ie/en/contact/how-contact-us

You have the right to make a complaint at any time to the appropriate data protection supervisory authority. We would, however, appreciate the chance to deal with your concerns directly, before you approach the relevant authority, so please contact us in the first instance.

Changes to the privacy notice

This version was last updated in March 2026. Previous versions can be obtained by contacting us.

Third-party links

This website may include links to third-party websites, plug-ins and applications, for example, Bidlogix who run our auction platform, Darley Winning Bid. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
 

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

• Identity Data which could include your first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender and other information from your identity documents (such as your photograph and documentation number).
• Contact Data which includes your billing address, delivery address, email address and telephone numbers. 
• Financial Data which includes your bank account and payment card details.
• Transaction Data which includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data which includes your internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
• Profile Data which could include your username and password, purchases or orders made by you, your interests, preferences, characteristics such as height and weight, feedback and survey responses.
• Usage Data which could include information about how you use our website, products and services.
• CCTV and Dashcam Data when you have visited our premises or been involved in an incident with one of our vehicles.
• Biometric Data which includes how we verify your identity by comparing your photograph to your photographic ID.
• Marketing and Communications Data which could include information on the promotions, events or competitions you take part in, your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

Other than where necessary as part of our identity checks and client verification activities, in order to comply with applicable law and other than where you exercise a legal right (see purposes section), we do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data in accordance with applicable law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service, but we will notify you if this is the case at the time.
 

3. How is your personal data collected?

We use different methods to collect data from and about you, including through:

Direct interactions. You may give us your Identity, Contact, Financial data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• apply for our products or services;
• provide products and services;
• create an account on our website;
• subscribe to our service or publications;
• request marketing to be sent to you;
• enter a competition, promotion or survey; 
• attend an event or visit our premises or
• give us some feedback.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie policy for further details.

Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:

• Technical Data from analytics providers such as Google based outside of the UK.
• Identity and Contact Data from publicly available sources and law enforcement authorities.
• Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
• Identity and Contact Data from data brokers.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract, we are about to enter into or have entered into, with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal or regulatory obligation.

Read more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before using non-essential cookies or sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us by subscribing to our website or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any company outside the Godolphin group of companies for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

• Internal Third Parties as set out in the Glossary.
• External Third Parties as set out in the Glossary.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

We share your personal data within the Godolphin Group of companies where it is necessary and appropriate for us to do so. Due to the locations in which these group companies are based, this may involve transferring your data outside of the UK. Where these are within the EU, the UK has deemed that these countries have an adequate level of protection.

We may also transfer your personal data to suppliers and service providers who are located in countries outside the UK or EU.

Whenever we transfer your personal data out of the UK or EU, we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards are in place. This may be by:
 

• transferring your data to countries that have been deemed to provide an adequate level of protection for personal data;
• use of specific contract terms (standard contractual clauses) approved for use in the UK which give personal data the same protection it has in the UK;
• having agreements in place between the Companies within the Godolphin Group of companies.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

> 8. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us.

In some circumstances you can ask us to delete your data: see Request erasure below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:

Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Glossary

LAWFUL BASIS

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Consent means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her. It must be able to be withdrawn as freely as it was given.

THIRD PARTIES

Internal Third Parties

Other Godolphin companies and organisations acting as joint data controllers or processors and who are based the UK, Ireland, France, United Arab Emirates, USA, Australia or Japan.

External Third Parties

• Companies such as payment service providers that help us to process your order.
• Companies that help us to package and deliver your purchases such as couriers and parcel delivery companies who deliver your goods and act as Data Controllers for the duration of the delivery process.
• Professional service providers, such as email delivery suppliers, lawyers, IT software suppliers, printers, travel providers, event organisers, marketing and research agencies, debt collection agencies, ID verification providers, analytics companies and website hosts who help us to run our business.
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.
• Governmental bodies and regulators to comply with our legal obligations.

YOUR LEGAL RIGHTS

Individuals based in the UK or the EU have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Where local laws provide additional rights or impose specific requirements, these are included in the Region-Specific Addenda at the end of this Privacy Notice. 

11. Region Specific Addenda

Australia

The Data Controller is Godolphin Australia Pty Ltd, Kelvinside, 401 Rouchel Road, Aberdeen, NSW 2336, Australia.

Personal information is processed in accordance with the federal Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) as regulated by the Office of the Australian Information Commissioner (OAIC).

If you have any questions or issues, please contact dataprivacy@godolphin.com. You may contact the office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au if you have any concerns about the way in which your personal data is being processed.

Japan

The Data Controller is Darley Japan KK, 3-2-1 Tomikawa higashi, Hidaka-cho, Sarun-gun, Hokkaido, 055-0004, Japan.

Personal information is processed in accordance with the Act on the Protection of Personal Information (APPI) and guidance issued by the Personal Information Protection Commission (PPC).

If you have any questions or issues, please contact dataprivacy@godolphin.com. You may contact the office of the PPC on www.ppc.go.jp if you have any concerns about the way in which your personal data is being processed.

UAE

The Data Controller is Al Quoz Racing Stables, Al Meydan Road, P.O. Box 52922, Dubai, United Arab Emirates.

Personal information is processed in accordance with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021).

If you have any questions or issues, please contact dataprivacy@godolphin.com.

USA

The Data Controller is Godolphin LLC, Jonabell Farm, 3333 Bowman Mill Road, Lexington, KY 40513, United States of America.
Personal information is processed in accordance with applicable US state privacy laws.

1. APPLICATION.

If you reside in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, or Washington, or are otherwise protected by privacy or consumer health data laws in those jurisdictions, this page applies to you and supplements the Godolphin Privacy Notice.

2. ONLINE CONTACT INFORMATION. 

Consistent with applicable law, you can exercise any of the rights described in this section by contacting us by email at dataprivacy@godolphin.com

2.1 Verification

Please note that you may need to verify your identity and request before further action is taken. As a part of this process, you may be required to provide personal information, such as your name, state of residence, phone number, email address associated with your account, and government identification. 

3. YOUR RIGHTS.

3.1 Right to Access. 

Consistent with applicable law, you may submit a verifiable consumer request to access, in a portable and (if technically feasible) readily-usable form, the personal information that we have collected about you as well as more information about our data practices. For more information about how we collect, use, and disclose personal information for business purposes, please review our Privacy Notice.

3.2 Right to Delete. 

Consistent with applicable law, you may submit a verifiable consumer request to delete your personal information.

3.3 Right to Correct. 

Consistent with applicable law, you may submit a verifiable consumer request to correct inaccuracies in your personal information held by Godolphin.

3.4 Right of Non-Discrimination. 

We will not discriminate against you for exercising your rights and choices.3.5 Appeal of Consumer Rights Request. 
To appeal a refusal to take action on your request, please see the instructions in our response to your request or submit your appeal in writing by contacting dataprivacy@godolphin.com with the subject “Appeal of Consumer Rights Request.”

4. OTHER INFORMATION.

4.1 Withdrawing Consent. 

If we are processing your personal information based on your consent you can withdraw your consent at any time by changing your account settings or, consistent with applicable law, by emailing dataprivacy@godolphin.com specifying which consent you are withdrawing. Please note that the withdrawal of your consent does not affect the lawfulness of any processing activities based on such consent before its withdrawal.

4.2 Third-Party List. 

We do not disclose your personal information to any third parties for direct marketing purposes.

5. CALIFORNIA RESIDENTS. 

If you live in California, or are otherwise protected by privacy or consumer data laws in California, this section applies to you and supplements the Godolphin Privacy Notice.

5.1 Sale and Sharing of Data. 

We do not sell personal information to third parties; we are not data brokers and do not put personal information on the open market. We do not knowingly sell or share the personal information of individuals who are younger than 16. We do allow third parties to collect personal information and share personal information with third parties only for the business purposes described in the Privacy Notice.  Consistent with applicable law, you may opt out of such processing by contacting dataprivacy@godolphin.com. 

6. NEVADA AND WASHINGTON RESIDENTS. 

If you live in Nevada or Washington, or are otherwise protected by privacy or consumer data laws in Nevada or Washington, this section applies to you and supplements the Godolphin Privacy Notice.

6.1 Right to Cease Collection and Sharing of Consumer Health Data. 

If any of the categories of information you choose to provide to us may be considered “consumer health data,” you may have the right to appeal the denial of any of these rights in a manner that will be provided to you if we deny a data request.

7. VERMONT RESIDENTS. 

If you live in Vermont, or are otherwise protected by privacy or consumer data laws in Vermont, only this section applies to you and supplements the Godolphin Privacy Notice. Godolphin will not share information it collects about you with its affiliates or third parties (both financial and non-financial), except as required or permitted by your state’s law.